11/19/2023 0 Comments Facebook messenger chat bot![]() ![]() From a consumer perspective, however, Facebook Messenger is easy to use and can help increase customer satisfaction through near-instant gratification. In fact, it can be argued that the medium as a whole is underutilized and from a marketing perspective, we are still in the early adoption stage. Either way, this is a very effective way of reaching out to customers.įurther Reading: What is a Facebook Messenger Bot and How Your Business Can Leverage Them Why is this form of marketing still relevant today?Įven though Facebook Messenger has matured as a form of communication, using it to market remains relevant. That could either be through a human employee or a chatbot. Does a customer have a problem? If you set it up properly, they can message your profile on Facebook and get a response back. That’s because, like with Twitter, Messenger allows you to interact with consumers in real time. Facebook Messenger Management Tools FAQsįacebook Messenger marketing is both an alternative method of content distribution and a great way to do customer service.The List: 13 Facebook Messenger management tools to try today.What's the Difference Between Facebook Messenger Marketing Bots and Chatbots?.Why is this form of marketing still relevant today?. ![]() With these innovations, we marketers have a tool that we can use effectively to reach the masses, and Facebook Messenger bots allow us to automate and scale in a unique way, assuming we are using one of the Facebook Messenger management tools I will describe below.īefore we get to the list of tools, for those not so familiar with the topic, let’s go through some of the basics to help you better leverage these Facebook Messenger management tools. You can use Facebook Messenger to communicate with people who aren’t even on the rest of Facebook! It’s a separate app on your phone or tablet, too. In other words, messaging on Facebook was originally like email. Messages didn’t go onto your smartphone, or do anything other than generate an email from Facebook that you got a message. Read my full disclosure.)Īfter all, for many years after Facebook first launched, even your friends had to go into an “inbox” to see the messages you’d sent them. Add a well-trained bot into the mix and you’re bound to build a ton of great relationships with your audience and hopefully make a few sales along the way.(This post contains affiliate links. This makes Facebook Messenger one of the best ways to reach your audience quickly. Also, unlike email, you won’t get blocked by a spam filter or get lost in the wrong mailbox. But it isn’t just it’s popularity that makes it such a great tool for businesses.Īccording to numerous sources, Facebook Messenger averages around 70-80% for open rates and 20% for click-through rates - which is lightyears ahead of email marketing. With 1.3 billion monthly active users and counting, Facebook Messenger is one of the most popular apps in the world. These are just a few ways that bots can be used to educate your audience about who you are, what you do, and glean other useful information they may care about! #6: Reach More of Your Audience with Facebook Messenger Bots They can understand questions related to your business and provide tons of different answers, from tips and advice to FAQs - they can even redirect users to specific webpages for more information. ![]() If you’re a larger brand that’s constantly getting inundated with Facebook messages, integrating a bot with your Messenger account could be a great way to save time and money on customer support. Still not sold? Here are 6 more reasons why your business needs a Facebook Messenger bot: #1: Improve Your Customer Support with Facebook Messenger Bots That’s just a drop in the ocean compared to Facebook’s 6 million advertisers - so there’s still a ton of opportunity to use a bot to stand out from the crowd. There’s also the fact that very few businesses have actually jumped on the Messenger bot trend!Īccording to Facebook, there are currently more than 300,000 active bots on Messenger. Facebook Messenger happens to be one of the most popular messaging apps in the world (according to Statista, it currently has 1.3 billion monthly active users!), so if you have a Facebook business page, there’s a good chance a user will message you to learn more about your business. ![]()
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